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Stainless Steel Solutions

S3i

S3i are a manufacturer and distributor of stainless steel marine and architectural rigging. A large proportion of S3i's business is concerned with bespoke rigging, architectural and artistic installations, and the engineering advice which accompanies those products.

Recent projects include a lighting installation - known as the Helix - at the Royal Albert Hall, London.

S3i also wanted to develop sales from a standard product catalogue; products such as wire rope, swage and swageless terminals, turnbuckles, tie bars, shackles, etc. James Arrowsmith at S3i therefore had a demanding specification for a web site:

  • The site had to be easy to navigate and use, despite an extensive catalogue
  • The site had to be capable of open-ended expansion as his product catalogue grew
  • The site had to be maintainable by his staff. He did not want to pay, and wait for, an IT specialist to implement requested changes
  • The site had to attract traffic from search engines.
  • The site had to enable customers to order online

Our online catalogue management tools enforce a strict heirarchy of product categories. This improves navigability of the site for the user, and also enables clear thinking by staff maintaining the catalogue. Furthermore, the hierarchy of product categories is open-ended, and capable of being restructured.

Diversification and Market Focus

Most recently, S3i have diversified their product range. The products are presented on several sites, each site having a particular market focus.

For example: